Sunday, February 25, 2018
When I first saw this commercial on Super Bowl Sunday, I was super excited because I love the Budweiser ads. They always have a dramatic appearance that speaks about a lot more than beer. A lot of beer commercials are just about having fun at a bar, or a view of the icy mountains that Coors Light always airs. However, Budweiser does more than just show a good time. The company usually tries to get viewers to get into their feels, which is a very good strategy. For example, some people don't like the whole crazy bar atmosphere that beer commercials present, and some people don't really like drinking beer in the first place. With the Budweiser commercials, this could change people's minds. They might have a Budweiser beer because they like the way the commercial made them feel deep inside- not the usual temporary happiness that alcoholic beverages tend to give. Budweiser commercials show history, emotion, depth, and you can tell they take their time with their commercials so they can get to the heart of their viewers. This Super Bowl commercial was amazing. Budweiser stopped all regular beer processing to fill their beer cans with water to give to the places that were devastated by natural disasters. Even though I can't legally drink, it made me want to raise a Bud to this company for what they are doing for communities all over the nation. And even when my family saw this commercial everyone said how Budweiser always does the best job with their commercials. My mom, who never drinks, was very impressed with the company and respects the work that they do for the community. One of my all time favorite Budweiser commercials was last year's Super Bowl commercial featuring the Budweiser story of immigrant Adolphus Busch journey's to America where he met his co founder- Eberhard Anheuser in a St. Louis bar in the late 1800s. It was a powerful story that brought to light the power immigration had in finding not only America, but so businesses in America. While I was looking for the 2018 Super Bowl ad, I came cross another commercial that was aired in June 2017. Another example of Budweiser's love for the community, specifically our nation's veterans. This company really knows how to advertise more than just beer. I had to include that June 2017 commercial as well.
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Yeah this commerical spoke to me. Budweiser did a nice thing by helping out and providing water.
ReplyDeleteRegarding the first ad, I wonder if there is an implied argument, too. ... Some sort of critique about inaction from the gov, from world aid organizations? Just curious. Sometimes, absence is presence, as they say.
ReplyDeleteAs for the Folds of Honor clip -- I'M NOT CRYING, YOU'RE CRYING!! :)